Agency: razorfish, SF
Role: Associate Creative Director
An online experience, totally re-imagined
After a decade of absence and neglect, Visa’s online presence needed some real help. They asked our team to develop an entirely new system—one that could truly take their digital experience to the next level.
The ask:
Create a completely re-imagined digital experience, from initial strategy to final design.
The answer:
After envisioning and laying-down our detailed roadmap, the team set to work building the new, global Visa.com—an easy-to-update site designed to effectively deliver their compelling brand message to a broad range of audiences. I was personally responsible for the visual design concept, design system, and its development from start to finish, overseeing a team of 12 designers.
The digital playbook
