Agency: razorfish, SF
Role: Associate Creative Director
A clearer path to patient health
Stanford Healthcare came to my team with an urgent need to differentiate themselves from the competition and strengthen patient experience and engagement. Studies showed over 80% of patients were researching hospitals and physicians online, with over 70% exploring health-related topics based on symptoms and conditions.
The ask:
Prove to prospective patients that Stanford Healthcare was the clear choice for them, by way of an informative new website focused on the patient’s needs.
The answer:
We created a website focused on topics patients care about the most. We built it around a robust search engine, providing clear segmentation between hospitals, physicians, and conditions. We built a fast and efficient experience—one that provided the precise information the user was looking for, without any unnecessary detours.
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