Agency: razorfish, SF
Role: Associate Creative Director
Page Example: HPE Key Topic Template
Getting down to business
HPE and razorfish had already launched a new site designed to strengthen their brand perception. But when it came time for the more strategic, functional aspects of communicating the HPE story, their offerings, services, and products—they came to my team.
The ask:
Shift HPE’s “mostly brand” online story, to include a more tactical “business value” angle—by completely re-tooling their site experience to allow for it. They wanted a faster way to launch new campaigns. They needed a more robust platform capable of consistently delivering the rich content and functionality IT customers require when making the big decisions their jobs demand.
The answer:
We drastically extended site capabilities, creating new components to match shifting needs: rich media, thought leadership, newsroom content, product catalogs, ecommerce integration—we gave it all a beautifully templated, new home—one that was also much easier to maintain.
Styleguide: First revision
