Corporation: Ancestry.com LLC., SF
Role: Principal - UI & Design Systems
Smarter health decisions start here.
Why should you guess about your inherited health risks when answers could be right here? AncestryHealth® uses advanced genetic testing technology to give you a deeper view of your genetic health risks, so you can make the right calls for you and your family.
The ask:
Can we at ancestry, with our extensive knowledge about DNA and family history utilize this knowledge and the logistics to create a truly unique health product. How can we help answer the typical questions ask by a physician, "Was someone in your family diagnosed with ..." to empower customers
The answer:
We created a digital health product, focused on the customer by utilizing ancestry's DNA data logistics to empower users to learn more about their health through DNA analytics. We built a fast and efficient experience—one that provided the precise information the user was looking for. Taking out the guesswork about inherited health risks when answers could be right here? AncestryHealth uses advanced genetic testing technology to give the customer a deeper view of their genetic health risks, so they can make the right calls for themselves and their family.
Design System: The Design Tree
Figma Design Library (section)
Email campaign: Kit tracking
Supporting emails
Marketing & PR materials
